How to promote
a tome that you wrote
a novel, a story
or something quite gory
How to promote
that blog post you wrote
with facebook and twitter
and please don't be bitter
How to promote
the enemies smote
be they typos or formatting
no need for doormatting
Simply stand tall
and on top of it all
be a gentle soul, kind
and soon you will find
The things you promote
will not sink but float
on gossamer wings
and simpler things
Like friendships and laughter
that's what you're after
not blind plugs and spamming
it's really quite damning
It is best to be humble
and never to grumble
the cards may be stacked
but there's good news in fact
If we keep our heads high
as we go strolling by
we will find friends delightful
and what once was frightful
will soon be a lark
a walk in the park
a chuckle that snatches
at you in the dark
So how to promote
Whatever you wrote
Remember in school
when you felt the fool
when you had a project
but hadn't a tool
when your legs were tired
and nowhere a stool
then somebody taught you
the things that have brought you
here seeking a truth
so simple, forsooth
do not suffer fools
or bandy your jewels
just simply remember
that one golden rule.
Sunday, February 5, 2012
Wednesday, January 4, 2012
Nastyface...behind the mask.
I have the unique privilege of actually knowing the brilliance that is Nastyface in person. I have dined with him. I have spoken with him at length. Which is why I will never, even under duress, reveal his identity. He is featured here because he is talented. And I wanted to pick his brain a little. So, many thanks for the interview, brother. Your secret is safe with me. (Until the threat of waterboarding - then I sell your ass out in a nanosecond). For real, though...if you dig music, check this fool out. And check out his crew. I promise you will not be disappointed. There are a lot of musicians doing the same old shit the same old way. Finding someone who is unique can be a challenge. I did the dirty work. There are enough links on here to keep you in fresh beats for days.
Why the anonymity?
Leave a comment for Nastyface or any of the other artists featured below.
Why the anonymity?
My true self isn't human form. Therefore, I would be misrepresenting myself to use my host body's face. It's temporary anyway. As far as the mask, it could be any mask. The one I use is thin plastic and cheap because it means nothing. I don't agree with how close the world sets their eyes and ears. It makes sense, but it's shallow.
What's your process for creating?
I always cut my beats from a marble slab. Sometimes I chip away for hours and sometimes the pieces just fall right off. I just let the final product reveal itself. I've never really been sure if my beats were already created somewhere in time or if they were created in my mind. As much as my physical body is a conduit for my mind, my mind may just be a conduit for the creativity.
How does technology factor into your work? Obviously, it makes things easier...but is there a cost?
I strive to be innovative at all times and that means constantly embracing new tech. I'm a big believer in the idea that the ends justify the means when it comes to art. My heaven is a room full of MPC's and computers. Wires everywhere.
What/who is your inspiration?
I draw inspiration from artists who do their best work after their 40 hour work week and give it away.
Would you keep making music if no one could ever listen to it but you?
If I cared about other people listening to my stuff, I would have quit a long time ago. I've been doing it for 10 years and only a handful of people have really heard anything until the last year or so. There have been times when I contemplated moving on and using my time in other ways, but I always came back to samples and hip hop. At some point, I just figured out that it's what I would do in a vacuum. If my life were a blank slate.
What are your feelings about underground/indie vs. 'mainstream' music?
Money ruins everything.
How do you get your work out there...how do you make connections?
Doing a bunch of shitty things on the computer that I don't want to do. If I had it my way, I would be cutting beats all day and I would pay someone else to promote. But I do like sending my stuff to the artists I respect and collaborating with different people. As far as connections, there is no difference between all the relationships in my life. I make no friendships for money.
You know I dig your work...who are you listening to?
Beats: Exile, Samiyam, Juels, 9th. Rappers: Blu, Fashawn, Phonte, Johaz DagSav. Always: Elliot Smith. Stevie Wonder.
How important is music...to you, to the world?
Music is part of the world’s body. Like how important is your right arm? I'm not really a fan though, in general. I don't really have an allegiance to music over, say, film, or photography. It's all the same muscle like I said before. It's honesty. People who like shitty, dishonest music are usually shitty, dishonest people.
How great of an impact do world events have on music?
Our world creates the people in it and artists do their work so we all can understand it. It's all cause and effect. Sometimes Art can change the profile of the world too, I guess. But it's mostly a reflection. Eh, I don't know, I'm too sober to be any deeper than that.
What work are you most proud of?
Honestly, I'm just proud of the idea that I've been chosen to be an artist and that I create art on a daily basis. As much as it can be a burden, it's the only way, that I can see, to live forever.
When was music at its best? Or is it always a mix of good and bad? Was there a golden age?
It's best when it's moving in headphones on a bus as it is in a club with 100 people bobbing their heads to it. It's best when the creator likes it and everyone else can fuck off. When every tweak was made on a whim and the vision is unkempt. The golden age is always now.
Where does the line between a genre of music and the scene that accompanies it lie?
Interesting question. I don't get out much, so my scene is my room w/ my equipment. People all dressing the same and patting each other on the back makes me want to fucking kill myself if that's what you're asking.
How important is perfection to you when it comes to your music?
Not very. Perfection is for the people I'm working with. I get bored of idea's easily. Always looking for that next sample.
What instrument do you wish you played?
Piano.
Do you ever plan on taking off the mask?
I don't plan on it; I've always felt it a conflict of interest. The day I don't, I'll leave it at home. It's a piece of shit mask anyways. Very uncomfortable. The eye holes aren't in the right spot.
Give some shout outs...
The LessIsMore Crew (Swell, Awdbawl, Lost Lane, El One, Ryan Calavano) and The Dirty Science Crew. And JD Mader, of course.
What question have I failed to ask that needs to be answered?
I don't know. I thought you did your job well.
Thank you. I try. Sometimes. This time I tried.
Check out these links for more NF and some other talented folks you might not know about:
Labels:
Awdbawl,
Dirty Science,
Hip Hop,
Music,
Nastyface,
Swell,
Underground
Thursday, December 22, 2011
Why 50 Cent knows more about promotion than you do.
I know a lot of people who spend a lot of time thinking about how to promote their work. Most are writers. And we suck at it (except for the ones who are brilliant at it but can't write for shit - yeah, I said it). I recently got into an online discussion with some writers about hip hop. Talk about a waste of time. Let's waste some more.
Let me pontificate a bit. I don't think that there is any question that Eminem is the biggest thing to happen to MAINSTREAM hip hop in quite some time. And I understand that the roots of hip hop go back farther than most people think (Afrika Bambaataa is often cited, but you can find the stirrings farther back). I got into "good" hip hop in the late nineties - just so you know. Anyway, it is interesting. When I was a kid, Vanilla Ice was the biggest joke in the world, and the idea that there would ever be a successful white rapper was ridiculous. Time passes. Along comes Mr. Mathers.
You could argue that he's fallen off his game a little, but he is truly a genius - there's no doubting that. When I was a teacher and working with high school kids (black and latino for the most part), they universally agreed that Eminem was the best rapper of all time. And I tend to agree, if we restrict ourselves to the mainstream. But, like with any kind of music, you have to look to independent, underground artists to find real innovation and creativity. Not that Eminem isn't creative, but he doesn't have as much leeway as someone who is making music without any expectations placed on them. He has a big ass corporation depending on him to make them money.
The diversification of hip hop has been interesting to watch. There are rappers of all colors from all countries. And you don't have to look as far to find truly brilliant lyricists (I was a big Tribe and Nas fan back in the day, still am). But now you've got Aesop Rock. Del. Those guys are insanely good. Detron 3030 might be my 'desert island' album. These guys are smart as shit. Dead Prez did the best song about 'Animal Farm' ever...Orwell would have been proud. I used to read the book with my students when I was teaching English and then we'd listen to the song:
http://www.youtube.com/watch? v=ubMQkPzc0Fs
Check it out. It's pretty amazing. And if you don't see the connection to what we're talking about...look again.
If you want to know what's going on in the underground now, keep your eyes on these guys (not that there aren't many others, but these guys are on it...and I happen to know NASTYFACE which makes me one of few. He operates anonymously...and will be appearing on this blog soon.):
NASTYFACE
swell
Which brings up a connection I have made many times with punk rock and indie publishing. The PR revolution was all about DIY and taking back the means to production, distribution, etc. It was about community. It was about looking at the conventions of the time and saying 'fuck it'. Let's strip it down. Rap/Hip Hop came on the heels of this with two turntables and a mic, and then they took it to the next level by MASTERING self promotion. You want to know how to promote your novel? Look at the guys selling mix tapes out of the back of their cars. They are on the grind 24/7 and it works. It is all a question of how much time you are willing to devote to it. Eminem gambled everything because he knew he had what it took. And he did. I don't care for 50 cent, but he went from selling mix tapes to selling companies. Something to think about.
Let me pontificate a bit. I don't think that there is any question that Eminem is the biggest thing to happen to MAINSTREAM hip hop in quite some time. And I understand that the roots of hip hop go back farther than most people think (Afrika Bambaataa is often cited, but you can find the stirrings farther back). I got into "good" hip hop in the late nineties - just so you know. Anyway, it is interesting. When I was a kid, Vanilla Ice was the biggest joke in the world, and the idea that there would ever be a successful white rapper was ridiculous. Time passes. Along comes Mr. Mathers.
You could argue that he's fallen off his game a little, but he is truly a genius - there's no doubting that. When I was a teacher and working with high school kids (black and latino for the most part), they universally agreed that Eminem was the best rapper of all time. And I tend to agree, if we restrict ourselves to the mainstream. But, like with any kind of music, you have to look to independent, underground artists to find real innovation and creativity. Not that Eminem isn't creative, but he doesn't have as much leeway as someone who is making music without any expectations placed on them. He has a big ass corporation depending on him to make them money.
The diversification of hip hop has been interesting to watch. There are rappers of all colors from all countries. And you don't have to look as far to find truly brilliant lyricists (I was a big Tribe and Nas fan back in the day, still am). But now you've got Aesop Rock. Del. Those guys are insanely good. Detron 3030 might be my 'desert island' album. These guys are smart as shit. Dead Prez did the best song about 'Animal Farm' ever...Orwell would have been proud. I used to read the book with my students when I was teaching English and then we'd listen to the song:
http://www.youtube.com/watch?
Check it out. It's pretty amazing. And if you don't see the connection to what we're talking about...look again.
If you want to know what's going on in the underground now, keep your eyes on these guys (not that there aren't many others, but these guys are on it...and I happen to know NASTYFACE which makes me one of few. He operates anonymously...and will be appearing on this blog soon.):
NASTYFACE
swell
Which brings up a connection I have made many times with punk rock and indie publishing. The PR revolution was all about DIY and taking back the means to production, distribution, etc. It was about community. It was about looking at the conventions of the time and saying 'fuck it'. Let's strip it down. Rap/Hip Hop came on the heels of this with two turntables and a mic, and then they took it to the next level by MASTERING self promotion. You want to know how to promote your novel? Look at the guys selling mix tapes out of the back of their cars. They are on the grind 24/7 and it works. It is all a question of how much time you are willing to devote to it. Eminem gambled everything because he knew he had what it took. And he did. I don't care for 50 cent, but he went from selling mix tapes to selling companies. Something to think about.
Thursday, December 15, 2011
"Day of the Dead"
Today, I am pleased to bring you a bit of short fiction by Salvatore Buttaci. Check out more of his work--> Click Here!
I held her in my arms, mi hermana, broken and bloody, her life slipping away. My young sister Renata who loved all God’s creation, raped and beaten. Abandoned here for dead.
“Renata, no me dejes!” Don’t leave me!
She locked her dark eyes into mine in a stare I feared gazed through me and touched that final veil.
“Who did this to you, mi querida?
Bubbles of blood popped from black swollen lips. “Pañuelo,” she gasped. Handkerchief.
Quickly I withdrew from my back pocket a white handkerchief, shook it like a flag, then gently patted Renata’s lips. She moved her head away.
“No, no.” A faint whisper. “pañuelo negro.” Black handkerchief.
Then my sister’s head lolled towards her left shoulder where a last breath breezed against my trembling hand.
A black handkerchief…Words of delirium? A misunderstood whisper?
Not until five months later, on the eve of La Dia de los Muertos, Day of the Dead, All Soul’s Day, did it come to me. At the grave of Renata, corazon de mi vida, heart of my life, I spoke aloud my prayers and my promise of venganza, sweet revenge.
At once, I saw in the muddled mind of my sorrow Renata’s unvoiced screams and the man with the black handkerchief now approaching her grave, a bouquet of carnations in his hand.
I threw all to the wind! My very soul into the pits of Hell! Dagger in hand, a family heirloom of honor, I struck down the dishonorable. Repeatedly I plunged the avenging steel into the heart of the demon Don Carlos, hurling him in a splashing aura of blood into the ranks of los muertos.“Renata,” I whispered over her grave, “Descanse en el reposo ahora.” Rest in peace.
And the law would never have found out if it weren’t for the fingerprints of my gloveless hand on the dagger jutting from the demon’s chest.
Saturday, December 10, 2011
The Versatile Blogger Award...
K.S. Brooks, writer and human being extraordinaire, was awesome enough pass this award along to me. You should check out her awesome blog - HER AWESOME BLOG - for all kinds of good stuff. It is truly an honor for me to win this chain letter...er, award...and I would like to dedicate it to Mr. Pish. A lovable pooch owned by none other than K.S. Brooks. And by dedicate, I mean, he can, like, feel good about it, but it's mine. All mine.

So, as with any good award, there are rules.
1. Thank K.S. Brooks and link her blog, which I have done.
2. Share seven things about myself.
3. Pass the award on to 5 deserving bloggers.
Seven things, huh? About me...and they have to be witty cause all the other bloggers got all witty and shit. Great.
1. In college, I majored in Creative Writing and wrote a sonnet about pigeons eating vomit off my windowsill after I drunkenly puked out the window. It was surprisingly well received.
2. I don't like sleeping in socks. But lately I have been doing it. Mid-life crisis?
3. My favorite kinds of music are old country and hip hop. Take that stereotypes.
4. I once met Adam West. I said, 'Nice to meet you, Batman'. He said, 'You too, Boy Wonder'. I was young. It was the dopeness.
5. I don't own a TV. I have no idea what is going on in the world. And I don't really care to know.
6. Is there a cash prize with this award? I mean, I like club sandwiches on an unhealthy level. Like, if club sandwiches were people, I would be in jail.
7. I used to smoke cigarettes and hated all the judgmental non-smokers. Swore I would never become one. Guess what? Keep your cigarette away from my daughter.
(Bonus) - I can never, ever spell judgmental right (just did it wrong in a different way), and I judge myself for this.
So, thank you, K.S. Brooks. I encourage you all to check out her blog for wit, good writing, and an attractive simple format (it's not one of those seizure causing blogs).
And now I will recommend five other bloggers you should really give a gander to (I don't know...they like geese):
Rosanne Dingli
Richard Godwin
Morgen Bailey - (Yes, I know K.S. nominated her, too. She deserves two nominations.)
Mary Chase
Tom Kepler
Thanks again to K.S. Brooks for the words with which she graces this here internet. Check out her blog and the blogs of the fine writers above. Thank you one and all. I must now go to a Christmas party and pretend that being surrounded by drunk people is an activity I enjoy. And it was, before I quit drinking. See 'judgmental (ha, spelled it right FTW) non-smoker' above.

So, as with any good award, there are rules.
1. Thank K.S. Brooks and link her blog, which I have done.
2. Share seven things about myself.
3. Pass the award on to 5 deserving bloggers.
Seven things, huh? About me...and they have to be witty cause all the other bloggers got all witty and shit. Great.
1. In college, I majored in Creative Writing and wrote a sonnet about pigeons eating vomit off my windowsill after I drunkenly puked out the window. It was surprisingly well received.
2. I don't like sleeping in socks. But lately I have been doing it. Mid-life crisis?
3. My favorite kinds of music are old country and hip hop. Take that stereotypes.
4. I once met Adam West. I said, 'Nice to meet you, Batman'. He said, 'You too, Boy Wonder'. I was young. It was the dopeness.
5. I don't own a TV. I have no idea what is going on in the world. And I don't really care to know.
6. Is there a cash prize with this award? I mean, I like club sandwiches on an unhealthy level. Like, if club sandwiches were people, I would be in jail.
7. I used to smoke cigarettes and hated all the judgmental non-smokers. Swore I would never become one. Guess what? Keep your cigarette away from my daughter.
(Bonus) - I can never, ever spell judgmental right (just did it wrong in a different way), and I judge myself for this.
So, thank you, K.S. Brooks. I encourage you all to check out her blog for wit, good writing, and an attractive simple format (it's not one of those seizure causing blogs).
And now I will recommend five other bloggers you should really give a gander to (I don't know...they like geese):
Rosanne Dingli
Richard Godwin
Morgen Bailey - (Yes, I know K.S. nominated her, too. She deserves two nominations.)
Mary Chase
Tom Kepler
Thanks again to K.S. Brooks for the words with which she graces this here internet. Check out her blog and the blogs of the fine writers above. Thank you one and all. I must now go to a Christmas party and pretend that being surrounded by drunk people is an activity I enjoy. And it was, before I quit drinking. See 'judgmental (ha, spelled it right FTW) non-smoker' above.
Wednesday, December 7, 2011
Promotion in a fiverr world...
Thanks to the magic elves that make the internet run, it is now possible for pretty much anyone with half a brain (Joe Café) to publish a novel, make a movie, start a blog about their parrot, etc. This is both good and bad. It is good because a lot of talented people are getting a shot they wouldn’t normally get. It is bad because a lot of untalented people are getting that same shot. Or I guess I shouldn’t say bad. Everyone deserves their chance, but it does present an interesting dilemma. Promotion. How can you make your novel, song, dance number, etc. stand out from the quagmire? It’s a good question. I congratulate myself for it.
I talk to a lot of people about self-promotion, and what I usually say is something along the lines of…well, you promote your work the same way you would promote yourself. Be decent and kind to people. Think about how you can help the community you want to be a part of. Find people who are creating things you believe in and push their work. No one likes a hard sell. It is far more effective to let people get to know you and your work on their terms. Less off-putting. Blah, blah, blah.
And then there is fiverr.com. For those unfamiliar, fiverr is a website where you can get anyone to do just about anything for $5, of which they keep four. I decided to do an experiment. Actually several. I’m not rolling in dollar bills (I quit stripping), but at five bucks a pop, you can afford to experiment a little. So, I did. Some of it you see here. I did a search for most popular services…who would have thought you could send some random woman your web address and it would be written on her cleavage and emailed back to you in less than five minutes? I am here to tell you it can be done. Go to fiverr and search ‘tayl0rwhat’. You, too, can have your name emblazoned on breasts bigger than mine.
The coolest thing I did on fiverr was to have a drummer play with my website on his drum and then have some guy plug my book. I have no idea who the people are. But it turned out awesome (search: Naiyyer). I am not sure if it sold any books or got any people to my website, but I like to think it did.
Promotion is a tricky thing. I wrote a book that I believe is pretty good. It’s no East of Eden, but it is getting good reviews on Amazon (except for one guy who apparently liked it, but ONLY if it cost 99 cents)…which brings up another point about the quagmire. It used to be a book cost more than a sandwich. Now, you charge more than ONE DOLLAR for your book and some nozzle is going to claim he didn’t get his money’s worth. Creative work is being devalued. On my website, www.jdmader.com, there are enough short stories for a few collections. Some of them have been published before. Two of them got ‘positive rejections’ from the New Yorker. And they are all there for free along with essays and music and a lot of work that I put a lot of time into.
I’m not complaining (much). The ability to get your work out there... Kindle. Print on demand. Blogs. The ability to do all that for free (without an agent) is huge. I have heard it argued, and tend to agree, that as a few years pass, the wheat will begin to separate from the chaff, but until then, it’s a big world out there. There are great, amazing self-published novels that you can buy for the price of a cup of coffee. And there are pieces of trash that you will pay the same price for. There are lots of ways to get your work noticed. Word of mouth is pretty powerful. But boobs never hurt anyone either.
Tuesday, December 6, 2011
Right now I'm gonna pass the mic...
Today, I get someone else to do the hard work for me again. I asked L.A. Tripp to write this because he digs music and I am super interested in the way music and writing inter-relate. As a musician, I have always found it interesting that writing is one of the things I can't do while listening to music. Well, I can. But I don't. But many people I know do. Anyway, enough about me. Read on. Meanwhile, I'm gonna sip this coffee and try to get all these supermodels to leave me the hell alone...

Music, Mind over matter, and Me...
I sit at my desk, settle in with my computer for a cozy little work session. But, before I get too cozy, I pull up my music on my phone, pop the earplugs in that we call headphones, and select some music. What happens when the notes start traveling from the phone, through the wire, into the earplugs, and resting in my ears? Well . . . they don't rest. Each note buries themselves into every fiber of me. I feel the beat, the symbols, the guitars, the voice. It reverberates through me. That symbol could tell me a character needs to get killed off. That bass line may tell me a tragedy is on it's way. The soulful voice may steer me toward a love connection forming. As these notes filter through my body, my fingers travel across the keys and write what is plotting in my head.

Music, Mind over matter, and Me...
I've been asked several times how music affects me and my stories. Well, let me explain.
Music is a natural part of me. I grew up with it. I listened to it with my parents. I listen to it while I drive. I listen to it when I go out and dance to it. It only makes sense that I'd use it while I write, as well.
Here's my process.
I sit at my desk, settle in with my computer for a cozy little work session. But, before I get too cozy, I pull up my music on my phone, pop the earplugs in that we call headphones, and select some music. What happens when the notes start traveling from the phone, through the wire, into the earplugs, and resting in my ears? Well . . . they don't rest. Each note buries themselves into every fiber of me. I feel the beat, the symbols, the guitars, the voice. It reverberates through me. That symbol could tell me a character needs to get killed off. That bass line may tell me a tragedy is on it's way. The soulful voice may steer me toward a love connection forming. As these notes filter through my body, my fingers travel across the keys and write what is plotting in my head.The end result is the story that you laugh, cry, and cringe at.
Hope you enjoy my works, and keep in mind the journey going on in me while you journey through the story.
L.A Tripp is a writer and an all around nice guy. Check out his work and support a writer that truly supports the arts and his fellow scribes. CLICK HERE
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