Monday, March 26, 2012

Indies Unlimited: New Book Marketing Strategy


Press Release: INDIES UNLIMITED TO REVEAL NEW BOOK MARKETING STRATEGY

INDIES UNLIMITED TO REVEAL NEW BOOK MARKETING STRATEGY
March 26, 2012; Phoenix, AZ – On April 1st, 2012 at 8 a.m. Pacific time, Indies Unlimited – the premier multi-national, multi-author web site for the Independent Publishing industry – will announce a new and innovative ‘reverse marketing’ book promotion tactic developed by founder Stephen Hise.


“Mr. Hise is an innovator and mastermind,” Indies Unlimited co-administrator K. S. Brooks said in a written statement. “This new method is definitely not for everyone, but I believe it could start a new trend in the marketplace. Indie book promotion will definitely be impacted, and quite frankly, may never be the same again. We’re looking forward to sharing Mr. Hise’s perspicacity with the industry.

Stephen Hise founded IndiesUnlimited.com in October of 2011 to provide a platform for independent authors to share and exchange ideas, knowledge, expertise and frustrations; and, for readers and reviewers to become exposed to the amazing depth and array of talent in the indie community.
For more information, go to http://www.IndiesUnlimited.com
###Contact:K. S. BrooksCo-Adminstrator, Indies Unlimitedksbrooks@ksbrooks.com

Tuesday, February 21, 2012

The Fear...


Fear is a killer. When I think back on my life, I am crushed by the things I missed out on because I was afraid. I was a pretty fearless and stupid kid, so that’s saying a lot. But therewere fears. There were girls I should have kissed. There were trips I should have taken. There were things I should have tried…or been brave enough not to try. I missed so many opportunities because I was afraid.
Fear is a natural human response. Telling someone to stop being afraid is kind of like telling them to stop having the hiccups. Although if you hiccup at someone who is scared, it doesn’t cure the fear. So, yes, fear ranks higher than hiccups in the…I don’t know what the hell I’m talking about.
Oh, yes.  Fear. Fear is the writer’s nemesis. I wake up every day, and I punch fear in the testicles because I know it would do the same thing to me if I let it. I’m going to do some generalizing here. You’re going to deal with it because you don’t have a choice. Most of the writers I know…the good ones…are plagued with self-doubt. Maybe not all the time, but enough that it slows them down. They let fear take control.
Writers have a lot to be afraid about. Writing is a very personal thing. And you’re putting your thoughts and feelings out there for people to embrace, laugh at, degrade, and shit on. And it can HURT. Badly. You can tell me you don’t like my shirt. Fine. I didn’t make it. It might annoy me, but I deal. But if you hate my novel (and believe me, there are people who will hate what you write no matter how good it is), I have a much harder time not taking that personally.
We are writers. We pride ourselves on what we create. And if someone craps all over what you created, it is going to hurt. Believe it. You probably already know all about it.  Writers are weird. I can get ten 5 star reviews in a week, and all I think about is the one 4 star review and why the reviewer didn’t “like my novel”.
I am not very vain. You can call me ugly. You can make fun of my baldness. I really don’t care that much. I never claimed to be beautiful. But the words. By God, the words are beautiful. They come from someplace deep inside, and I love them. And when they are devalued, it hurts.
I’m not saying I’m the greatest writer of all time. None of us are. If we were, we wouldn’t be spending our time on Indies Unlimited…we’d be playing croquet with Michael Chabon. Being the best is irrelevant. Because no matter where you fall on the spectrum of greatness, you did the best you could. (Unless you didn’t, in which case you deserve the fear.)
Here’s my point. I think we can all agree Kafka was a pretty talented fellow. He was so afraid that he didn’t want anyone to read what he wrote. He was a writer. Writers are weird. You can do a lot of things to make yourself a better writer, but telling fear to go to hell is right near the top. You will be afraid to push the envelope…what will people say? You will be afraid to share a story you’re not sure about. You will be afraid to let real life into your writing. Or the real you…scars and all. You will have fear dripping out of every pore. Not all the time. But sometimes, sure.
One of the greatest things about being a writer is that you get to do it for a LONG time. Your typing arm isn’t gonna go out on you. You won’t tear your rotator cuff. It doesn’t matter what you look like or smell like. The words matter, that’s it. Give yourself the courage to let your words live. If you don’t do anything else as a writer, do that. Take a chance. When someone offers you an opportunity, take it. If you screw up, learn from it. If someone trashes something you wrote, let them. You have two choices. You can write, fear be damned and be a writer, or you can call yourself a writer and keep making people read that one story that you got a prize for ten years ago.
Fear is your enemy and it breeds in stasis. Do not rest on your laurels or wallow in your defeats. You don’t have time for that. There are more words to be written. Fear doesn’t go away, but you don’t have to listen to it. There are far more important things to listen to. Like that little voice in your head that says, “what if I tried this…would it work?” That is your ‘muse’. And it doesn’t listen to fear unless you allow it to.
THIS ARTICLE FIRST APPEARED ON WWW.INDIESUNLIMITED.COM, WHERE I AM A CONTRIBUTING AUTHOR.

Experiment #1


I have decided to try an experiment. I don’t remember the steps of the scientific method – something about a hypotenuse – so, it will be a very qualitative experiment. Here’s the deal. I recently published my second novel,The Biker, on Kindle. My first novel, Joe Café, still sells here and there, but it’s not flying off the shelves. I plan to release The Biker on Smashwords and Createspace, but, for now, I’m happy with leaving Joe Café on Kindle. So, I met at the crossroads with some marketing folk from Amazon and we signed some KDP Select documents in blood.
The weird thing about this is that I think KDP Select is a bad  thing. It makes me Amazon’s bitch. Basically, it means that Joe Café will be free for 90 days, I get to promote it as free for five, and I somehow get a cut of all the books that are loaned out during the three month period. I’m going to be honest with you before this becomes embarrassing for all of us – I don’t quite “get it”. But that’s never stopped me before.
The catch – or one of the catches – is that I can’t publish Joe Café anywhere else during the 90 day period. Cool, I wasn’t planning on it. And, a whole crapload of people can get my novel for free for a few months (I’m gonna have to wait on that yacht I’ve been eyeing). Whatever. Amazon is smarter than all of us. It’s a great idea from their standpoint. For me, well, it seems kind of fascist, but I’m trying to get past that.
When Amazon first started this program, we Indie writers got our sweatpants all in a bind about it. I was one of the ones that thought, ‘screw the man’. I said it quietly of course because I am deathly afraid of Amazon’s hit squad.
So, why the change of mind? It’s quite simple. Joe Café is a good book. I know I’m biased, but quality, intelligent people have read it and said that they liked it. I’ve gotten lots of good reviews (and most of them I didn’t even bug people to write). But it is…how shall I say this…a novel I wrote while trying to conquer a personal issue of grand, crushing, gnawing proportions. It is not a happy book. There is beauty in there, but there is also brutality…a lot of it. The kind of brutality you write when you are sweating profusely and wishing you were dead.
Now, I still have no problem with this. I like dark fiction. I like Cormac McCarthy a LOT. But, something tells me that Joe Café ain’t gonna make me rich (unless of course it gets made into a movie because for some reason welove dark, disturbing MOVIES whereas dark, disturbing books are somehow immoral…you know, like the Bible). Anyway, my new novel is a little more reader friendly. It’s the first in a series. It’s more “marketable”. There’s a love story. So, my hope is that, like cheap heroin, Kindle readers will read Joe Café and come twitching and bitching for more. Then they will buy The Biker in droves, and then I will buy a yacht. Really, I don’t see how this plan can fail.
I feel a little like I’m doing Joe Café dirty…it’s a book I love very much…it deserves better. I feel like I’m making it my two bit crack whore of Indie book marketing. But, what the hell. Yachts don’t buy themselves. So, I have my hypotenuse. Next I will find control groups or focus groups or a Ford Focus or something and make graphs and tell you all how it worked out for me. Cross your fingers. And pick up a copy of Joe Café on the 16th and 17th  (today and tomorrow for you number haters). It’s free. Tell your friends. You can save yourself enough for a few tacos at Taco Bell.
THIS ARTICLE FIRST APPEARED ON WWW.INDIESUNLIMITED.COM, WHERE I AM A CONTRIBUTING AUTHOR.

Sunday, February 5, 2012

How to Promote...

How to promote 
a tome that you wrote
a novel, a story
or something quite gory

How to promote
that blog post you wrote
with facebook and twitter
and please don't be bitter

How to promote
the enemies smote
be they typos or formatting
no need for doormatting

Simply stand tall
and on top of it all
be a gentle soul, kind
and soon you will find

The things you promote
will not sink but float
on gossamer wings
and simpler things

Like friendships and laughter
that's what you're after
not blind plugs and spamming
it's really quite damning

It is best to be humble
and never to grumble
the cards may be stacked
but there's good news in fact

If we keep our heads high
as we go strolling by
we will find friends delightful
and what once was frightful
will soon be a lark
a walk in the park
a chuckle that snatches
at you in the dark

So how to promote
Whatever you wrote
Remember in school
when you felt the fool
when you had a project
but hadn't a tool
when your legs were tired
and nowhere a stool
then somebody taught you
the things that have brought you
here seeking a truth
so simple, forsooth
do not suffer fools
or bandy your jewels
just simply remember
that one golden rule.

Wednesday, January 4, 2012

Nastyface...behind the mask.

I have the unique privilege of actually knowing the brilliance that is Nastyface in person.  I have dined with him.  I have spoken with him at length.  Which is why I will never, even under duress, reveal his identity.  He is featured here because he is talented.  And I wanted to pick his brain a little.  So, many thanks for the interview, brother.  Your secret is safe with me.  (Until the threat of waterboarding - then I sell your ass out in a nanosecond).  For real, though...if you dig music, check this fool out.  And check out his crew.  I promise you will not be disappointed.  There are a lot of musicians doing the same old shit the same old way.  Finding someone who is unique can be a challenge.  I did the dirty work.  There are enough links on here to keep you in fresh beats for days.


Why the anonymity?

My true self isn't human form. Therefore, I would be misrepresenting myself to use my host body's face.  It's temporary anyway. As far as the mask, it could be any mask. The one I use is thin plastic and cheap because it means nothing. I don't agree with how close the world sets their eyes and ears. It makes sense, but it's shallow. 

What's your process for creating?

I always cut my beats from a marble slab. Sometimes I chip away for hours and sometimes the pieces just fall right off. I just let the final product reveal itself. I've never really been sure if my beats were already created somewhere in time or if they were created in my mind. As much as my physical body is a conduit for my mind, my mind may just be a conduit for the creativity.

How does technology factor into your work?  Obviously, it makes things easier...but is there a cost?

I strive to be innovative at all times and that means constantly embracing new tech. I'm a big believer in the idea that the ends justify the means when it comes to art. My heaven is a room full of MPC's and computers. Wires everywhere.

What/who is your inspiration?

I draw inspiration from artists who do their best work after their 40 hour work week and give it away.

Would you keep making music if no one could ever listen to it but you?

If I cared about other people listening to my stuff, I would have quit a long time ago. I've been doing it for 10 years and only a handful of people have really heard anything until the last year or so. There have been times when I contemplated moving on and using my time in other ways, but I always came back to samples and hip hop. At some point, I just figured out that it's what I would do in a vacuum. If my life were a blank slate.

What are your feelings about underground/indie vs. 'mainstream' music?

Money ruins everything.

How do you get your work out there...how do you make connections?

Doing a bunch of shitty things on the computer that I don't want to do. If I had it my way, I would be cutting beats all day and I would pay someone else to promote. But I do like sending my stuff to the artists I respect and collaborating with different people. As far as connections, there is no difference between all the relationships in my life. I make no friendships for money.

You know I dig your work...who are you listening to?

Beats: Exile, Samiyam, Juels, 9th. Rappers: Blu, Fashawn, Phonte, Johaz DagSav. Always: Elliot Smith. Stevie Wonder.

How important is music...to you, to the world?

Music is part of the world’s body. Like how important is your right arm? I'm not really a fan though, in general. I don't really have an allegiance to music over, say, film, or photography. It's all the same muscle like I said before. It's honesty. People who like shitty, dishonest music are usually shitty, dishonest people.

How great of an impact do world events have on music?

Our world creates the people in it and artists do their work so we all can understand it. It's all cause and effect. Sometimes Art can change the profile of the world too, I guess. But it's mostly a reflection. Eh, I don't know, I'm too sober to be any deeper than that.

What work are you most proud of?

Honestly, I'm just proud of the idea that I've been chosen to be an artist and that I create art on a daily basis. As much as it can be a burden, it's the only way, that I can see, to live forever.

When was music at its best?  Or is it always a mix of good and bad?  Was there a golden age?

It's best when it's moving in headphones on a bus as it is in a club with 100 people bobbing their heads to it. It's best when the creator likes it and everyone else can fuck off. When every tweak was made on a whim and the vision is unkempt. The golden age is always now.

Where does the line between a genre of music and the scene that accompanies it lie?

Interesting question. I don't get out much, so my scene is my room w/ my equipment. People all dressing the same and patting each other on the back makes me want to fucking kill myself if that's what you're asking.

How important is perfection to you when it comes to your music?

Not very. Perfection is for the people I'm working with.  I get bored of idea's easily. Always looking for that next sample.

What instrument do you wish you played?

Piano.

Do you ever plan on taking off the mask?

I don't plan on it; I've always felt it a conflict of interest. The day I don't, I'll leave it at home. It's a piece of shit mask anyways. Very uncomfortable. The eye holes aren't in the right spot.

Give some shout outs...

The LessIsMore Crew (Swell, Awdbawl, Lost Lane, El One, Ryan Calavano) and The Dirty Science Crew. And JD Mader, of course.

What question have I failed to ask that needs to be answered?

I don't know. I thought you did your job well.

Thank you.  I try.  Sometimes.  This time I tried.

Check out these links for more NF and some other talented folks you might not know about:







Leave a comment for Nastyface or any of the other artists featured below.

Thursday, December 22, 2011

Why 50 Cent knows more about promotion than you do.

I know a lot of people who spend a lot of time thinking about how to promote their work.  Most are writers.  And we suck at it (except for the ones who are brilliant at it but can't write for shit - yeah, I said it).  I recently got into an online discussion with some writers about hip hop.  Talk about a waste of time.  Let's waste some more.  


Let me pontificate a bit. I don't think that there is any question that Eminem is the biggest thing to happen to MAINSTREAM hip hop in quite some time. And I understand that the roots of hip hop go back farther than most people think (Afrika Bambaataa is often cited, but you can find the stirrings farther back).  I got into "good" hip hop in the late nineties - just so you know.  Anyway, it is interesting. When I was a kid, Vanilla Ice was the biggest joke in the world, and the idea that there would ever be a successful white rapper was ridiculous. Time passes.  Along comes Mr. Mathers. 


You could argue that he's fallen off his game a little, but he is truly a genius - there's no doubting that. When I was a teacher and working with high school kids (black and latino for the most part), they universally agreed that Eminem was the best rapper of all time. And I tend to agree, if we restrict ourselves to the mainstream. But, like with any kind of music, you have to look to independent, underground artists to find real innovation and creativity. Not that Eminem isn't creative, but he doesn't have as much leeway as someone who is making music without any expectations placed on them.  He has a big ass corporation depending on him to make them money.


The diversification of hip hop has been interesting to watch. There are rappers of all colors from all countries. And you don't have to look as far to find truly brilliant lyricists (I was a big Tribe and Nas fan back in the day, still am). But now you've got Aesop Rock. Del. Those guys are insanely good. Detron 3030 might be my 'desert island' album.  These guys are smart as shit.  Dead Prez did the best song about 'Animal Farm' ever...Orwell would have been proud. I used to read the book with my students when I was teaching English and then we'd listen to the song: 
http://www.youtube.com/watch?v=ubMQkPzc0Fs 
Check it out. It's pretty amazing.  And if you don't see the connection to what we're talking about...look again.



If you want to know what's going on in the underground now, keep your eyes on these guys (not that there aren't many others, but these guys are on it...and I happen to know NASTYFACE which makes me one of few.  He operates anonymously...and will be appearing on this blog soon.):
NASTYFACE 
swell 

Which brings up a connection I have made many times with punk rock and indie publishing. The PR revolution was all about DIY and taking back the means to production, distribution, etc. It was about community.  It was about looking at the conventions of the time and saying 'fuck it'.  Let's strip it down.  Rap/Hip Hop came on the heels of this with two turntables and a mic, and then they took it to the next level by MASTERING self promotion. You want to know how to promote your novel?  Look at the guys selling mix tapes out of the back of their cars. They are on the grind 24/7 and it works. It is all a question of how much time you are willing to devote to it. Eminem gambled everything because he knew he had what it took.  And he did.  I don't care for 50 cent, but he went from selling mix tapes to selling companies. Something to think about.
 

Thursday, December 15, 2011

"Day of the Dead"


Today, I am pleased to bring you a bit of short fiction by Salvatore Buttaci.  Check out more of his work-->  Click Here!
I held her in my arms, mi hermana, broken and bloody, her life slipping away. My young sister Renata who loved all God’s creation, raped and beaten. Abandoned here for dead.
“Renata, no me dejes!” Don’t leave me!
She locked her dark eyes into mine in a stare I feared gazed through me and touched that final veil.
“Who did this to you, mi querida?
Bubbles of blood popped from black swollen lips.  “Pañuelo,” she gasped. Handkerchief.
Quickly I withdrew from my back pocket a white handkerchief, shook it like a flag, then gently patted Renata’s lips. She moved her head away.
“No, no.”  A faint whisper. “pañuelo negro.” Black handkerchief.
Then my sister’s head lolled towards her left shoulder where a last breath breezed against my trembling hand.
A black handkerchief…Words of delirium?  A misunderstood whisper?
Not until five months later, on the eve of La Dia de los Muertos, Day of the Dead, All Soul’s Day, did it come to me. At the grave of Renata, corazon de mi vida, heart of my life, I spoke aloud my prayers and my promise of venganza, sweet revenge.
At once, I saw in the muddled mind of my sorrow Renata’s unvoiced screams and the man with the black handkerchief now approaching her grave, a bouquet of carnations in his hand.
I threw all to the wind! My very soul into the pits of Hell! Dagger in hand, a family heirloom of honor, I struck down the dishonorable. Repeatedly I plunged the avenging steel into the heart of the demon Don Carlos, hurling him in a splashing aura of blood into the ranks of los muertos.
“Renata,” I whispered over her grave, “Descanse en el reposo ahora.”  Rest in peace.
And the law would never have found out if it weren’t for the fingerprints of my gloveless hand on the dagger jutting from the demon’s chest.